Harrods has not only pioneered intelligent digital activity - creating a slick GPS-based smartphone App to help consumers navigate around the store, launching - an online magazine on edited by former Financial Times fashion editor Nicola Copping (another example of how seriously digital editorial is being taken) and live streaming shows but has also proactively fostered digital relationships with key stakeholder on and offline. Spurning positive endorsement proactively within the digital sphere also come hand-in-hand with the task.
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To do it well, it does require the laborious task of 24/7 community maintenance and interaction, dealing with antagonistic consumer complaints about purchases, customer service and so on, and passing them on to the relevant in-house teams and maintaining a professional public representation of the brand overall. Managing the digital community for a retailer of this size isn't the easiest feat. For example, the Twitter feed is live 24/7, managed by an industry leading professional (not an intern), the tone of voice is completely in line with the overarching ethos and personality of the brand and every question and enquiry is dealt with and responded to within minutes, even on a weekend. This digital community growth is a result of sheer investment and strategic interaction from the brand. Harrods is already ahead of its competitors "socially" from a raw numbers perspective, over the last two years, it has amassed in excess of 165,000 Facebook fans, and over 85,000 Twitter followers - more than any of its competitors, even with regional stores combined. This move is simply another in the department store's ongoing digital brand growth strategy. It is an highly pioneering move and will, once again, set Harrods ahead of its peers, positioning the store as a true digital innovator and retail brand leader. However, this is the first time that a UK department store has data mined/crowd-sourced publicly in advance of a collection launch/buy (Burberry ran this initiative with Bergdorf Goodman last September in the US). everyone has a public voice that can matter whether it is via Twitter, a blog, a fan page etc.), and in early 2011 the created the world's first crowd-sourced designing experiment with the launch of the Bill Amberg collaboration Calgary tote bag. We have already seen the democratisation of the editor via the rise of social media (i.e. Fans of the luxury retailer are being invited to "Like" their favourite look from the Burberry AW12 show and Harrods will by default include those pieces in the AW buy, which will subsequently be sold in store. giving consumers the opportunity to "be" a Harrods buyer for this exclusive opportunity. Harry's attitude is, 'Who cares what people think? It's between us, but She doesn't want to be made a fool of again."ALSO SEE:This week saw the that luxury department store Harrods has teamed up with the world's most digitally progressive fashion brand Burberry to not only live stream their Autumn/Winter 2012 show on the store's, but data mine the opportunity by democratising the buying process - i.e. They had a great night.”The area is a fave with celebrities including Kate Moss and new Spider-Man star Rhys Ifans.In other Styles news, Harry is reportedly getting back together with his television presenting cougar ex Caroline Flack.A source told Heat magazine: "When they do meet up, it's likely to be privately at a mutual friend's place. "They even stopped for a bite to eat with pals.
They ended up in The Lansdowne until kicking-out time. He showed him where his famous friends live and all their favourite boozers. Police in New York on Monday arrested at least a dozen demonstrators marking the one-year anniversary of the Occupy Wall Street movement, witnesses said.AFP PHOTO/Stan HONDAHarry Styles has a new drinking buddy - new Radio 1 Breakfast Show host Nick Grimshaw.The hell raising pair are new neighbours after One Direction heartthrob Harry moved into London's Primrose Hill.And one of the locals, flamboyant celeb Grimshaw, was quick to introduce himself to the pop star and show him some of the celebrity haunts.A source told The Sun, "Grimmy promised Harry he’d give him his very own guided tour of Primrose Hill. New York City Police Department officer warns people they will be arrested for blocking a sidewalk during the Occupy Wall Street protest Septemon the one year anniversary of the movement in New York.
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